As it's a lifestyle brand rooted in french street culture, I decided to create Wrung's own free magazine that would help build the brand's identity and spread its news, as well as highlight the work of artists, and focus on different subjects. I took the project from the initial concept to the final product - acting as the editor in chief, but also running the interviews, writing and translating articles, as well as designing the layout. The fanzine was distributed for free at selected retailers, creating traffic both online and offline.
The first issue spoke about street fashion, graffiti, to cinema, dance, music and urban culture.
The second issue of the fanzine focused on 90s street culture - Hip Hop, DJing, Skateboard, sneakers, graffiti, and of course streetwear fashion.