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Felipe Pantone Collab
A hyped crossover of Art, Fashion and Music
Client
Wrung (France)
Work
Creative direction
Design, prototyping and manufacturing
Digital Marketing
About
Wrung was a Paris streetwear brand with roots in graffiti and hip hop culture. To raise the brand image, I brought the concept of doing crossover capsule collections with internationally acclaimed artists, here Felipe Pantone.
My role
I managed the project from the beginning to end, connecting and collaborating with the artist to turn his art into clothing, and producing the launch campaign.
The collab received international coverage, crossing over fashion, culture and arts medias.
The capsule collection was released on the artist and brand online shops, and sold out within a few weeks.
The artistic collaboration raised the brand profile and helped it reach a new higher tier audience.
Most of the sales were achieved outside of the brand's usual distribution network (US, Japan, Korea).
This project showed the power of collaboration and innovation, and how art, music, video and photography create culture and connection.
This project was a collaboration of highly creative minds, including Spanish artist Felipe Pantone, Parisian producer Prince 85 (known for working with The Weeknd, 21 Savage, Lil Wayne, Metro Boomin…), and Toronto-based photographer Vladymir Ph for campaign visuals. The resulting art, music, and visuals resonated with a diverse and global audience.
